News

, , , , , , - December 17, 2024

Picture this: You're driving home when snow hits hard and fast. The flakes are huge and the roads become slippery fast. With visibility at almost nothing, you notice the curve too late and your car slides straight into a snowbank. You are still miles from home, night is falling, and the cars that pass can't even see you through the blizzard. Your phone shows one weak bar of service, and your gas tank is running low. That emergency kit you kept meaning to pack? Still on your to-do list. Don't let this be you. During the winter season it's critical to have supplies...

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December 11, 2024

The first week wasn't so bad. Karen had always been so proud of herself for making sure she had extra supplies to cover basic needs in case of an emergency. Things like extra food, water storage, a water filter, first aid, and other basic supplies. But as the extended power outage stretched on, her carefully managed supplies began to dwindle, now she wondered if she would have enough. The neighborhood, typically bustling with casual hellos, kids playing in the street, and weekend barbecues, now felt like a collection of fortified islands. No one left their home as everything was closed....

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December 03, 2024

WTF was heard throughout the room. Though they had plans for an emergency, the local area's power was lost when the fire struck, and access to the facility was restricted. “WTF” was heard across the company's MS Teams Call for the emergency response.  The plans had been clear: staff would remove all products ready to ship and use an alternate shipping location like a UPS store, remove supplies and take them to a friend of the owner's restaurant who would allow us to use available cold storage when needed and other steps in the plan based upon the scenario.   “WTF,...

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November 26, 2024

The media has long shaped public perception of preparedness by promoting a stereotypical image of preppers, sensationalizing them as conspiracy theorists or extremists driven by paranoia, all for the sake of attracting clicks and views.   True reality is not that extreme. There are various levels of readiness that range from basic supplies to comprehensive self-sufficiency. Emergency preparedness is fundamentally about protecting what matters most, your family's safety and well-being. Some people keep a few extra batteries and water bottles. Others develop entire systems to weather any storm. Here are some brief examples of different levels of preparation you might see:...

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November 19, 2024

Sara never expected a landslide would cut off access to the only pharmacy in her mountain town. As she checked her refrigerator that rainy morning, her heart sank – only one insulin pen remained, enough for maybe three days if she managed her son’s diabetes carefully.  The roads were blocked in both directions, and the local news reported it could take up to a week to clear the debris. Her calls to the pharmacy went straight to voicemail; their power was out too. As she watched her neighbors gathering to discuss the situation, Sara realized how quickly an ordinary Tuesday...

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